Specialized Services

For Associations

Whether the objective is to increase membership, enhance benefits, or take the pulse of an industry, we can help. We’re experienced, unbiased and affordable.

  • Executive-level support for Boards and Committees during growth and times of change
  • Investigation of acquisitions
  • Building connections to members and stakeholders
  • Expert consulting resource for trade shows & conferences
  • Investigation, development and introduction of new member benefits/services
  • Branding and renewal
  • Design, writing and production of publications - newsletters, quarterly journals, annual reports

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Our extensive knowledge of association management and decades spent in the production of trade and consumer events positions us to provide senior-level support to answer the challenges of these highly specialized sectors. 

Show Biz. It Just Isn't the Same

Today's rapidly shifting media landscape has sent a clear message to show producers  that mass marketing with a 'one-size-fits-all' message has lost effectiveness.

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We know the differences between trade and consumer shows and how those distinctions change  the way you communicate and what you say.

We understand Show Managers - their challenges, their tight budgets and their need to satisfy two sets of customers: exhibitors and attendees.

We've worked in cities across Canada and know that one size doesn't fit all. We speak the language of B2B, B2C and everything in between.

Support Services For Show Producers Include:

  • Media Planning & Execution
  • Investigation of Acquisitions
  • Show Feature Development
  • Design & Production of Sales Brochures, Newsletters, Advertising and Social Media
  • Sponsorship Management
  • Venue Appraisals & Selection
  • Exhibitor and Attendee Communications
  • Competitive Show and Market Analysis



For Exhibitors

Getting the best ROI on today's trade show dollar means planning ahead, developing a strategy and executing it across all channels.

Choosing the right trade show for your objectives. Designing a booth with a message that speaks directly to your prospects and ensuring your booth staff knows what's expected of them an how to achieve it are all part of the puzzle. 

We Help Exhibitors Succeed

  • show selection and goal setting
  • pre-show marketing and promotion
  • booth design and messaging
  • booth personnel training
  • on-site social media strategies and promotions
  • post event follow up


Facing a Challenge? Give Us A Call and Let's Talk    ☏ 905-827-5870

                  © p j knight & associates  2015