Every day, in our business, we are apt to mutter "people just don't read." Is that really true? Or, is it that people only read what interests them? Consider how often each day we google. Think about the number of times we end up online looking for what we want: Information. It's knowledge, it's power and it seems we're ravenous in our quest for it. In a word, it's infolust.
To quote of Reiner Evers, Founder of Trendwatching, who seems to have coined the term - "Show us one experienced, switched-on consumer in a mature consumer society who does NOT google once a day. Or even once an hour. One consumer who has NOT researched the cheapest available fare, price, charge before buying a big ticket item. Who has NOT invested some time reading reviews, recommendations and suggestions from experts and fellow consumers on anything from hotels in Paris and designer vacuum cleaners to which specific seat to request on flight SQ220 from Sydney to Singapore. One who hasn't relished the feeling of being better informed about everything from 18th century gardening to alternative medicine to the real reasons for high oil prices, than his/her peers or, even better, his/her superiors".
Web savvy consumers are lusting after detailed information. They want the best, the cheapest, the coolest, the fastest and the first. The desire is insatiable, but it's also demanding. They want it immediately. Instant gratification is king. QR Codes, Apps, Mash Ups - they're all the fast way to more information. It has nothing to do with information overload, it has everything to do with a new know-right-now mentality. This is your first blog entry. What are you waiting for? Replace this text with some of your own and start blogging!
